Michael McGregor August 27, 2026
Walk down Broadway Avenue on a Saturday morning this September and you'll notice something that wasn't there two years ago: fewer velvet ropes, more sidewalk tables. The lake is close enough to smell, the patios are full before noon, and the businesses opening this fall aren't chasing white tablecloths. They're chasing the walk-in crowd coming off a boat or a dog walk who wants a table now, not a reservation for next Thursday.
That shift has a name, and it's Eloise.
When restaurateur Lindsay Pohlad opened Eloise at 326 Broadway Avenue South in the fall of 2024, she built it as an elevated companion to her existing spot next door, The Grocer's Table. She told Lake Minnetonka Magazine at the time that she wanted the new space to feel less like a kitchen you'd wander into for coffee and more like a friend's dining room, somewhere with navy undertones, mismatched chairs, and a nod to her husband's grandmother, the original Eloise.
That vision is getting a rewrite. This September, Eloise reopens as Bar Eloise, a more casual, flexible neighborhood restaurant designed to welcome walk-in diners, families, and guests stopping in for a drink or a quick meal rather than a formal night out. The name change is small. The intent behind it isn't. A restaurant built to be a destination is repositioning itself as a hangout, and Pohlad is the same owner who already knows what works two doors down at Grocer's Table, a spot she's described as having become a genuine gathering place for coffee, lunch, or a glass of wine among neighbors.
That's not a retreat. It's a read on what Broadway actually wants right now.
The same read is showing up in who's choosing to open here in the first place. Chef Kamal Mohamed built Parcelle into a fixture in northeast Minneapolis with an L.A.-inspired, organic menu and a loyal following. When he confirmed plans this January to expand beyond his flagship, he didn't pick another Minneapolis neighborhood or a strip-mall suburb. He picked the Wayzata lakefront, and he picked a format that says everything about what he thinks this town wants: an 800-square-foot grab-and-go counter, no sit-down service, built for picking up food before a walk along the water or a seat on the patio once the weather turns warm.
Mohamed told the Star Tribune that many of his regulars already drive in from the suburbs, and Wayzata was the logical next stop. He's not wrong about the demand, but the format choice is the interesting part. A chef with a following like his could have opened a full restaurant almost anywhere in the metro. Instead he bet on lakefront foot traffic and a quick counter, which only makes sense if you already believe Wayzata's food culture runs on casual and mobile, not seated and slow.
Two very different operators, one from a fine-dining background and one from fast-casual, landed on the same conclusion this year: Wayzata wants easy, not elaborate.
The businesses aren't inventing this appetite on their own. The city council has spent the summer actively clearing the path for it. In July, council members voted 4-0 to approve a new outdoor sidewalk café permit for a restaurant at 332 Broadway Avenue South, adding to a run of approvals that also included a substantial patio expansion for Eloise, letting the restaurant add seating along Broadway for the rest of the 2026 season.
That's two separate approvals in the same stretch of downtown in the same season, both expanding how much dining happens outside rather than in. When a city council keeps saying yes to sidewalk seating, it's responding to a pattern it's already seeing play out on its own streets. Outdoor tables aren't a summer bonus in Wayzata this year. They're becoming the default.
That same casual, outdoor-first instinct shows up in how the town is choosing to spend its weekends. Since 1975, the weekend after Labor Day in Wayzata has belonged to James J. Hill Days, a tradition honoring the Great Northern Railroad magnate who built the town's iconic depot in 1906. This year's lineup includes the Rails & Ales Craft Beer Festival at the Wayzata Depot Museum and a Coaster Cart Derby, both of which happen outside, in public, with no dress code and no reservation required.
A few Sundays into fall, the city's Sunday Music in the Park series takes over the Great Lawn in front of Hotel Landing, another outdoor, walk-up event built around exactly the kind of low-effort gathering that Bar Eloise and Parcelle's lakefront counter are also betting on.
Here's the short version of what's landing in downtown Wayzata this fall:
None of these moves happened in isolation, and that's the point. A veteran restaurateur downshifting her own concept to something looser. An outside chef choosing a counter over a dining room for his first suburban bet. A city council that keeps approving more sidewalk seats instead of fewer. A festival built around beer tents and a cart derby instead of formal programming. Add them up and you get a town that isn't becoming less interesting. It's becoming less formal, on purpose, because that's what the people who actually live here keep choosing when given the option.
If you've lived in Wayzata for a while, you've probably felt this shift already, maybe without naming it. It's the difference between planning an evening out and just walking down to the water because something's happening there anyway. This fall, that's not an accident. It's the town's most visible businesses and its own city government, arriving at the same conclusion from different directions.
If you're weighing what a home near this stretch of Broadway or the lakefront is really worth this fall, that shift in how the town spends its time is as relevant as square footage. McGregor's Homes knows this corner of the western suburbs from the ground up, not just from a spreadsheet, and can talk through what a changing downtown means for your specific plans. Schedule a consultation when you're ready to talk it through.
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